HarrisonBrownKba

A brief history  Earliest modern magazine was published in 1663, Edifying monthly Discussions. In 1731, the phrase magazine was coined, first American magazines were published in 1741, first women's magazine in 1830, Birth of national geographic in 1888, first weeklies in 1923, magazines for teens first published in 1944, sports illustrated was first published in 1954. History science Lifestyle music fitness (Health) sport hobbies fashion motor food teen travel entertainment Decorating gardening Codes and conventions of magazine Masthead-This is usually at the top of the page and is the placement for the name of the magazine. Tag line-A tag line is a catchy phrase that represents  the brand. Date line- The line for the date of the magazine Feature article-The main feature or story, usually in the largest font size and possibly in a different colour to stand out central image- usually connected to the feature article. cover lines-short, catchy phra...

According to Stuart Hall, meaning is constituted by representation; by what is present, what is absent, and what is different. Through the analysis of the 2 advertisements for Dove, what messages are communicated about Gender through the representations? Through the analysis of the 2 adverts for Dove I am of the opinion that gender has both been challenged, in the sense that they are trying to go against conventions, and also reinforced through the media language used. In the Men’s Dove care advert they are trying to go against the conventions of traditional media as they are trying to present to the customers that “Real Men” are family orientated instead of the stereotypical hyper masculine characters that the media would usually be promoting to their customer base. This shows that the company is trying to go against the stereotypical conventions that are usually present throughout the media. However, although their plan was to advertise against conventions, they als...

Shelter 1.) The purpose of the adverts and the 2011 shelter campaign was to raise awareness to the growing number of homelessness in the UK and to the campaign itself. 2.)The target audience of the advert were those with disposable income which could be determined to be the middle and upper classes, this is because those who are unemployed\low income backgrounds and teenagers will be unlikely to have money they could donate. 3.) 54% of shelter's funding comes from donations and legacies, 14% come from shelter shops, 24% comes from housing and support services, 2% from training and publications and 1% from a variety of other sources. 4.)The advert itself doesn't use shocking or disturbing imagery to attract attention or sympathy which is a typical convention of other charity adverts. Instead the advert uses every day people as well which goes against convention. The advert also doesn't use a stereotypical image of a homeless person which could show that the problem cou...

“David Gauntlett’s theory of identity suggests that we are now living in a world where the meaning of gender is increasingly open. To what extent do you agree with his hypothesis in relation to print advertisements in the UK? David Gaunttlet’s theory states that a person’s identity can be affected by the media that they consume as the audience may learn something about themselves from the product itself. I agree with the statement to a certain extent as in the past certain adverts used straightforward stereotypical representations of certain individuals mainly the genders such as the older Budweiser adverts (Figure 4)  where a woman is seen to be feeding the man food and beer showing her role to be almost subservient and the male to be dominant in society where as now in the modern society the media shows diverse complex representations of different members of the gender groups. In a variety of different adverts within a modern society for example the Diesel adverts (f...

Lucozade advert question How does the Lucozade advert use media language to promote energy drinks?   The advert itself uses a predominantly blue colour which helps to create the effect of the pseudoscience appeal   as the colour denotates the idea of being clean and clinical which in turn relates to the subject of science,   this is further emphasised by the white border around the blue background which gives a computer screen effect which in turn adds to the idea of pseudoscience, which is defined as a collection of beliefs or practices mistakenly regarded as being based on scientific method, and how the product is “scientifically proven” to give consumers a competitive edge over others in their sporting scenarios. This unfinished claim also helps to give the product a weight of authority making the product more respectable and trusted. Stereotypically the colour blue is a male associated colour which means that an oppositional reading, as seen through Ha...

Explain how viewpoints and ideologies are communicated by the media language used in adverts. The selected advert from Old spice’s “smell like a man” campaign can be viewed as reinforcing the patriarchal ideology within modern society. This can be seen through the use of the celebrity endorsement of Isaiah Mustafa to promote the product of Old Spice Bahamas and also that of the slogan of the advert which in turn all reinforce the idea of hyper masculinity and the dominance of men within a modern society through an ideological standpoint.   The advert itself creates the idea to both men and women that if the product were to be purchased by either a man or a woman buying for a man that it will enable them to become a “better man” and in turn achieve some form of self-fulfilment as they have improved who they are as a person. In turn the advert itself is promoting the viewpoint of the male dominant ideology both to the men buying the product but also the women who are...