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Showing posts with the label Research

Auteurs and their styles (Auteur theory)

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BRTHR|Travis Scott-Goosebumps  BRTHR uses a lot of special effects in his Travis Scott music video in order to create an almost drug like experience for the viewer, he also uses these special effects in order to transition to a different scene in the music video in order to further the abstract narrative of the piece. He ends the video with a mid shot of the artist sitting on a throne which i believe makes for an interesting shot. The video also has a glitch like feel and as a result has a lot of jumpy edits etc. Karena Evans| Drake-Nice for what Karena uses smooth camera shots and transitions within Drake's music video in order to create a professional looking music video which represents Drake as a professional, clean (in terms of aesthetics) artist. Karena uses a variety of different colours both dull and bright in order to create such a professional aesthetic. The video itself is abstract as it does not have a key narrative other than that of powerful women.  Grant Singer|...

Genre conventions of Hip Hop music videos

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 The genre of my music video is that of Hip Hop/rap, so as a result I am going to study videos from other artists in a similar genre. My music video itself is also that of experimental so it will feature both artist performance and narrative. Eminem-Cleaning out my closet Joyner Lucas-ADHD  Logic-1-800-273-8255 All these music videos in the same genre as each other both convey a narrative through both their lyrics and the visuals of the performance of either the actors or the actual artist or both. A typical convention that can be seen in each of these videos is that of close ups of the protagonist of the performance looking distressed and being alone to show how in their world they believe they are the only ones going through this which could be used to imply the idea that the world is out to judge them and get at them, as a result of this i will be sticking to this convention.

My target audience

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  Here is a picture that demonstrates the type of stereotypes that can be found in the Alternative crowd, i believe this could be a good choice for a target audience for my music video as they tend to go away from the mainstream and conforming to normality.

Warner music artist

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Warner Music Artist analysis of website Joyner Lucas is a Warner music artist who i am going to study in order to effectively create a music video that fits within the style of the Warner music company which co-insides with the brief that we have been given. When you enter Joyner's website you are greeted by a picture of his son with the same neck tattoos as himself next to the title of his new albums. Under this is a list of his hit songs which help to show his popularity and recognition of his works, this also in turn helps to promote his other songs to his audience in order to boost the sales and the amount of listeners. The website also features his latest song this is in order to promote it to his audience. The websites colour design is simplistic and uses bright block colours, this could be to demonstrate the fact that his songs are of a hip hop nature. The website also features a section for his merch, such as the t-shirts and hoodies which can be seen in this screen shot. T...

Potential song choice and analysis

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 Joyner Lucas-"I'm sorry" Go ahead and call me a coward and say I'm not strong Because I'm not like you Go ahead and call me crazy cause I live in a maze Tell me how about you? I think I live in my head, sometimes I think that I'm dead I hide behind my youth No, I been losing my mind and I'm a little behind Step inside my shoes Cause I've never been happy with myself And I don't need no one feeling bad for me Trying to offer me pity and throw jabs at me Wanna give me advice and then laugh at me Behind closed doors Just close the door, let me be by myself Just me and myself I'm tired of living, I cry, I hear it's easy to die I wanna see for myself And I know that sounds crazy to everyone else But I'm depressed as fuck Stressed as fuck Ain't no medicine that could cure what's the test as drugs I mean, I need extra love And that ain't even enough 'Said that ain't even enough And where the fuck is God? (God, god) Damn, m...

Analysis of Black by Dave

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Black by Dave Dave was born David Orobosa Omoregie on the 5th of June in 1998 in England to Edo immigrant parents.  The music video itself is a narrative\experimental video as it shows a variety of different scenes where they show different scenarios which when put together tell an overall narrative to the story. The video was released in February of 2019 around the time of major black lives matter movements, the video then became all the more prominent with the murder of George Floyd. The video provides an insight into how it feels like to be black in a modern world society which can be inferred by the lyrics for example, "The blacker the berry the sweeter the juice, a kid dies, the blacker the killer the sweeter the news", this clearly highlights the discrimination that black people face from the media and how they are portrayed within such platforms. The opening title is a simplistic design of which i would like to try and replicate within my own music video. The camerawor...

My survey

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The responses The responses show me that people are aware of my chosen theme of male suicide and depression which means i am addressing an issue that people are aware of. By it also being in the top three known issues makes a prominent issue that needs to be addressed.  This shows me that those who have responded to my survey that the majority of participants listen to rap and or hip hop, which coincidentally links to the genres of my potential song of "I'm sorry" by Joyner Lucas which could be classed in either category. This is useful knowledge for me as part of producing a music video is creating a product that entertains a customer and in turn will make them subconsciously acknowledge the message. This therefore has solidified my song choice in my mind. From the data i have received from the survey that the majority of people took a non-political stance whether that be to lack of knowledge or a lack of care for the political space. In terms of the responses to what th...