Music video Brief

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Analysis of Black by Dave

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Black by Dave Dave was born David Orobosa Omoregie on the 5th of June in 1998 in England to Edo immigrant parents.  The music video itself is a narrative\experimental video as it shows a variety of different scenes where they show different scenarios which when put together tell an overall narrative to the story. The video was released in February of 2019 around the time of major black lives matter movements, the video then became all the more prominent with the murder of George Floyd. The video provides an insight into how it feels like to be black in a modern world society which can be inferred by the lyrics for example, "The blacker the berry the sweeter the juice, a kid dies, the blacker the killer the sweeter the news", this clearly highlights the discrimination that black people face from the media and how they are portrayed within such platforms. The opening title is a simplistic design of which i would like to try and replicate within my own music video. The camerawor...
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Music video treatment

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The title of the music video itself is "I'm sorry" and it is by Neo, however the track itself is produced by his DJ Morpheus. The concept of the video itself is that it follows the story of a teenage boy who is struggling with his mental health due to circumstances beyond his control and the video demonstrates key events in this narrative which then leads to the climax of the boy killing himself and then narrating his emotions and how it got to that point. The video begins with the boy and his group of friends walking home and they ask him if he is alright and he replies that he is "fine", this then transitions to his room where he is talking to himself about how it got like this until it is revealed he is reading out a suicide note later on, it involves flashbacks of abusive scenarios which affect him as a character, it ends with him shooting himself as highlighted by the chorus, "Just  make sure you tell my family,  It's okay, I'm sorry , But it...
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Auteurs and their styles (Auteur theory)

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BRTHR|Travis Scott-Goosebumps  BRTHR uses a lot of special effects in his Travis Scott music video in order to create an almost drug like experience for the viewer, he also uses these special effects in order to transition to a different scene in the music video in order to further the abstract narrative of the piece. He ends the video with a mid shot of the artist sitting on a throne which i believe makes for an interesting shot. The video also has a glitch like feel and as a result has a lot of jumpy edits etc. Karena Evans| Drake-Nice for what Karena uses smooth camera shots and transitions within Drake's music video in order to create a professional looking music video which represents Drake as a professional, clean (in terms of aesthetics) artist. Karena uses a variety of different colours both dull and bright in order to create such a professional aesthetic. The video itself is abstract as it does not have a key narrative other than that of powerful women.  Grant Singer|...
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