Music video Brief

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Analysis of Black by Dave

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Black by Dave Dave was born David Orobosa Omoregie on the 5th of June in 1998 in England to Edo immigrant parents.  The music video itself is a narrative\experimental video as it shows a variety of different scenes where they show different scenarios which when put together tell an overall narrative to the story. The video was released in February of 2019 around the time of major black lives matter movements, the video then became all the more prominent with the murder of George Floyd. The video provides an insight into how it feels like to be black in a modern world society which can be inferred by the lyrics for example, "The blacker the berry the sweeter the juice, a kid dies, the blacker the killer the sweeter the news", this clearly highlights the discrimination that black people face from the media and how they are portrayed within such platforms. The opening title is a simplistic design of which i would like to try and replicate within my own music video. The camerawor...
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Lucozade advert

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Lucozade advert question How does the Lucozade advert use media language to promote energy drinks?   The advert itself uses a predominantly blue colour which helps to create the effect of the pseudoscience appeal   as the colour denotates the idea of being clean and clinical which in turn relates to the subject of science,   this is further emphasised by the white border around the blue background which gives a computer screen effect which in turn adds to the idea of pseudoscience, which is defined as a collection of beliefs or practices mistakenly regarded as being based on scientific method, and how the product is “scientifically proven” to give consumers a competitive edge over others in their sporting scenarios. This unfinished claim also helps to give the product a weight of authority making the product more respectable and trusted. Stereotypically the colour blue is a male associated colour which means that an oppositional reading, as seen through Ha...
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