Music video treatment

The title of the music video itself is "I'm sorry" and it is by Neo, however the track itself is produced by his DJ Morpheus. The concept of the video itself is that it follows the story of a teenage boy who is struggling with his mental health due to circumstances beyond his control and the video demonstrates key events in this narrative which then leads to the climax of the boy killing himself and then narrating his emotions and how it got to that point. The video begins with the boy and his group of friends walking home and they ask him if he is alright and he replies that he is "fine", this then transitions to his room where he is talking to himself about how it got like this until it is revealed he is reading out a suicide note later on, it involves flashbacks of abusive scenarios which affect him as a character, it ends with him shooting himself as highlighted by the chorus, "Just make sure you tell my family, It's okay, I'm sorry ,But it's too late, I'm sorry", and someone running in to find his body and then there is a funeral shot which then hints at the idea that the cycle of poor mental health continues. The overall mood of the piece is going to be a grim and dark atmosphere as to convey the seriousness of the message, with a series of quick cuts alongside long drawn out takes to make sure the message hits home. Overall, the music video is going to be a powerful message that highlights the lack of help for males with mental health which will be demonstrated through an all too common narrative.