Warner music artist

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Warner Music Artist analysis of website

Joyner Lucas is a Warner music artist who i am going to study in order to effectively create a music video that fits within the style of the Warner music company which co-insides with the brief that we have been given.

When you enter Joyner's website you are greeted by a picture of his son with the same neck tattoos as himself next to the title of his new albums. Under this is a list of his hit songs which help to show his popularity and recognition of his works, this also in turn helps to promote his other songs to his audience in order to boost the sales and the amount of listeners. The website also features his latest song this is in order to promote it to his audience. The websites colour design is simplistic and uses bright block colours, this could be to demonstrate the fact that his songs are of a hip hop nature.

The website also features a section for his merch, such as the t-shirts and hoodies which can be seen in this screen shot. The screen shot also shows us that we as customers and listeners of Joyner can sign up to a subscription service in order to hear the latest news concerning Joyner and his music, this also demonstrates to us that he takes part in interactions with his audience which helps to build up a personal connection between artist and audience. The website also provides links to his albums and places to either buy or download his songs. This also provides me with ideas for designs for the album covers for my own artist and what sort of style and message i want to convey with said album cover. As a result of this I will incorporate a similar style when making the website for  my own artist when creating my music video and the affiliated products that would be featured on the website.



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